Feasibility | Economic Viability | Compatibility with the Area | Utility to Neighbors
April 18, 2018
What: Fresh Start Initiative Update
When: 9 a.m. Wednesday April 25
Where: Sarasota County Commission, 1660 Ringling Blvd.
Fresh Start to Present Proposals for Public Lands near Celery Fields
The community Initiative began November 28, 2017, after the Board agreed to hold off on surplus-land decisions for two public parcels near the Celery Fields for six months while the citizen group consulted the community’s wishes for the parcels. Fresh Start cites the support of 50 HOAs surrounding the Celery Fields for the effort.
The results offer a sense of the community’s vision that could transform the two parcels, which total 23 acres, by developing them in ways that would both enhance the natural treasure already there and serve the people of the community, according to members of the group’s Executive Council.
|The Quad Parcel|
Fresh Start’s process required time to organize and implement.
"Over the past five months, we have designed, organized and implemented a three-step process,” said Fresh Start council member Marguerite Malone. “We first elicited interest, ideas, and then proposals from our communities. Secondly, we reviewed those proposals through a strong team of local experts in planning, architecture, environment and neighborhood organization. Thirdly, we established delegates from our community who attended a roundtable meeting to discuss, listen, modify, and then vote for the best proposals."
The proposals were vetted both by the community and the Advisory Panel for their congruence with four leading criteria: Feasibility, Economic Viability, Compatibility with the Area, and Utility to Neighbors. Utilizing a weighted vote approach, the roundtable participants selected four proposals -- two for each parcel.
The proposals combine a variety of public uses with private opportunities to offer goods or services on land leased from the county, said Fresh Start member and Meadow Walk president Gary Walsh. Instead of selling the lands outright to private developers, they would remain in public hands, but provide annual revenue to the County via leases, tourist taxes, and employment. Over time that revenue could exceed what a one-time sale would bring in, he added.
The group is scheduled to present details of the four proposals to the County shortly after 9 a.m., April 25.
“In some cases the final ideas combine two or more original proposals,” said Glenna Blomquist of Fresh Start, adding, “There was a creative ferment -- ideas evolved along the way.”
The waste plant was a wake-up call, the group says. While the waste proposal failed, nothing prevents another developer from seeking to convert the same public parcel to heavy industrial use.
“The Board didn’t use the opportunity to direct staff to review the underlying land use provisions for the area, which were put in place nearly 40 years ago -- before many of the residential communities and businesses -- before even the Celery Fields area itself -- existed,” said Fresh Start council member Carlos Correa, president of The Enclave, a residential community on Palmer Boulevard East.
That concern prompted the formation of Fresh Start, which offered to research the area, gather community participation and input, and to come back with some conceptual plans within six months of the November 28, 2017 agreement with the Board.
“The Initiative here was to facilitate a potential synergy of community vision and county supervision,” said Tom Matrullo of Fresh Start. “We are not backing any specific plan, nor are we associated with any organization behind any proposal. We facilitated a community-based method to produce and gain consensus on coordinated, viable plans, creating the opportunity for a positive collaboration between our elected officials and our residents, who were deeply divided over the County’s handling of the Waste Plant proposal last year.”
In addition to proposals for the two parcels, ideas came up along the way for enhancements to the common areas -- a roundabout, a bus loop, a footbridge, and more. The group says such features would unify the area and hopes the County will give them consideration.
The group will present the four proposals selected at the Roundtable meeting to the Commissioners and invite them to take the next step: To authorize staff to work with community representatives on refining them.
“The enthusiasm and creativity of our citizens working on this has been extraordinary,” said Fresh Start’s Blomquist. “A balanced collaborate effort of community and County can transform these vacant public lands into a win/win: a community catalyst that interrelates commerce, history, nature, neighborhood walkability, recreation and tourism.”
Fresh Start has been given 30 minutes for presentation and discussion beginning shortly after 9 a.m. on Wednesday, April 25. The public is welcome to attend the meeting, to be held in the Commission Chamber of the County Administration Building at 1660 Ringling Boulevard. Supporters of Fresh Start plan to wear green shirts or tops.